Ballmer is confident WP7 will help Microsoft claw back market share lost to Apple's iPhone, Research in Motion's Blackberry and devices powered by Google's Android mobile platform.” I think our products will stand out compared to any others," Ballmer told a business conference in
Smartphones powered by WP7 will run email from various services, not just Microsoft's Hotmail, integrate calenders, contacts and social networks and allow for documents to be viewed, edited and shared using Microsoft Office.WP7, which represents a shift for Microsoft from the enterprise market to the consumer, will also allow users to tap into Microsoft's Zune music player ecosystem and to access mobile versions of Xbox 360 games.